An ambitious and experienced game development studio.


Original & licensed IP for some of the most recognisable brands in the world.

We develop across a range of genres on multiple platforms.

We combine free-to-play and console experience to create highly polished games.

Our Story

Founded in March 2017, Well Played Games is a small but experienced game development company based in Leamington Spa UK. We develop a wide variety of video games across a range of platforms.

We are an ambitious studio with a drive to create and support high quality serviced games. We believe that if we can create an awesome, supportive and empowering environment for our teams, then success will follow.

What We Believe

Have fun creating fun

We don’t just create great games, we foster a culture where great games are inevitable.

Make people awesome

With everything we do, our aim is to make our staff and our players feel awesome.

Ambitious

We foster an open, collaborative environment both internally and with our clients.

Clients

Games

Warhammer : Combat Cards

Choose your favourite army and enter Games Workshop’s iconic Warhammer 40,000 universe.  Build up a collection of Combat Cards, assemble a deck around your Warlord and take on your opponents in turn-based, tactical combat.

Warhammer : Combat Cards

Choose your favourite army and enter Games Workshop’s iconic Warhammer 40,000 universe.  Build up a collection of Combat Cards, assemble a deck around your Warlord and take on your opponents in turn-based, tactical combat.

UglyDolls : An Imperfect Adventure

We created the first videogame for this cult brand. Explore the world of UglyDolls in a relaxed and quirky, procedurally generated, multiplayer adventure.

Available on Xbox 1, Nintendo Switch, Playstation 4 and PC.

UglyDolls : An Imperfect Adventure

We created the first videogame for this cult brand. Explore the world of UglyDolls in a relaxed and quirky, procedurally generated, multiplayer adventure.

Available on Xbox 1, Nintendo Switch, Playstation 4 and PC.

Financial Football

Partnering with Visa and the National Football League (NFL), Financial Football teaches money management skills for students in a fast-paced, 3D, interactive game.

Financial Football

Partnering with Visa and the National Football League (NFL), Financial Football teaches money management skills for students in a fast-paced, 3D, interactive game.

Skysaga

SkySaga: Infinite Isles is a free-to-play sandbox massively multiplayer online role-playing game.

We were brought on board for our free-to-play experience and helped the developers in several key areas.

Skysaga

SkySaga: Infinite Isles is a free-to-play sandbox massively multiplayer online role-playing game.

We were brought on board for our free-to-play experience and helped the developers in several key areas.

Our Team

Though small, our team packs in over 150 years of game development experience. We all share a passion for video games and a desire to create amazing experiences for our players. We value individual skills, attitudes and experiences, with everyone bringing something exciting to the table.

We have a wide range of development backgrounds, including working with Rovio, Playground Games, Exient, Rebellion, Blitz Games, Codemasters, and Supercell.

Come Play

We continue to work across console and mobile, on licensed and original IP.  We can’t wait to see what the future brings and are hungry to work with great individuals.

We are about more than job titles and org charts. We believe the best ideas come from anywhere and anyone.

Producer

Well Played Games is a small but experienced games development company based in Leamington Spa, UK, who develop a variety of video games across a range of platforms. 

The Role

At Well Played Games, the Producer works within the development team to facilitate the production of high quality free-to-play products on time and within the budget. As a dynamic Producer, you are expected to support all areas of the business as required; aligning people, priorities and project initiatives around our business goals.

Responsibilities

  • Create, manage and communicate the project schedule, budget and scope to all key stakeholders.
  • Work within the development team to steer and align goals with other Well Played projects.
  • Take ownership of the team’s production tools and development cadence.
  • Work closely with internal and external teams to organise release-able builds, managing their submission and release.
  • Support the team in following the correct development philosophy and methods.
  • Champion a culture of continuous improvement within the team and across Well Played Games.
  • Be the initial point of contact for problem escalation and resolution.

Requirements

  • Must have shipped at least 1 video game in a similar role. 
  • We will consider applications from people outside the industry who have experience managing projects from ideation through to completion.
  • Experience working within a Scrum, Kanban or Lean project management environment
  • Experience working with Project Management tools such as JIRA or Hansoft.

 

If you are interested in applying for the role, please email us your CV to:

 

joinus@wellplayed.games

 

We look forward to hearing from you!

 

 

Apply now

If you are interested in applying for the role, please email us your CV.

We look forward to hearing from you!

Senior Gameplay Programmer

Well Played Games is an experienced and ambitious video game development company based in Leamington Spa, developing a wide variety of games across a range of platforms. 

We are looking for a Senior Gameplay Programmer to join our technical team as part of our next phase of growth.

The Role

As part of a project’s code team, you will be responsible for the support of the live game and the design and development of new game features. You will work closely with the whole team, especially art and design.

 

You will utilise a variety of programming languages and technologies on all aspects of developing and supporting the game – working across the client and server sides of the game, platform-specific features, as well as tools, simulations, testing frameworks, and other technology.

 

As a senior developer, you will be an expert in many areas in your discipline. You will have experienced the development cycle many times, and will apply that experience to design and decision-making. You will be able to take responsibility over the most complex technical tasks, with the support of your lead, the code team, and the wider code department. You will concern yourself with all work going on around the company – driving efficiency, collaboration and quality, both in and beyond your discipline.

Our Technology

At Well Played we believe strongly in using the right tool for the job, in not reinventing the wheel, and in satisfying a project’s requirements with reusable game-agnostic components. 
We are not tied to any one specific technology or provider, though currently we have leaned into Unity for our game clients, and Google Cloud Platform and Kubernetes for our server infrastructure.
We encourage cross-disciplinary ‘T-shaped’ developers and a devops mindset. We challenge and empower our programmers to embrace a variety of languages and technologies, and break down traditional silos and barriers such as ‘client’ and ‘server’. We strive for efficiency, automation, and following and establishing best practice.

Our backend infrastructure was built alongside development of Warhammer Combat Cards, a large-scale online mobile title. Our suite of microservices, written primarily in NodeJS and Golang, support the features and live operations of the game, as well as team workflow through automation and continuous integration. We are now iterating on the quality and performance of our server-side infrastructure and services, while extending to support new game features and future projects.

Your Skills and Experience

  • You will have several years of relevant professional programming experience, and will have been through the entire lifecycle of several games (ideally including mobile F2P). 
  • You must have a high level of skill in C#, and ideally in other relevant languages (e.g. C++, Java, Objective-C, Go, NodeJS).
  • You will ideally have experience with a range of game engines, particularly Unity.
  • You will ideally have experience developing for mobile devices/OSs (especially iOS and Android).
  • You will ideally have experience with server/web development, with cloud platforms (especially Amazon Web Services or Google Cloud Platform), and with Linux containers, especially Docker and Kubernetes.
  • You must have highly developed professional and soft skills – supporting, mentoring, and providing an exemplary professional example to more junior colleagues. 
  • You should have a keen eye for deconstructing problems and an architectural mindset.
  • You must be able to demonstrate a talent and enthusiasm for technology and making games.
  • You must have a proactive and positive attitude to collaboration and learning, and a keen interest in trends in games and technology.

 

If you are interested in applying for the role, please email your CV and portfolio to:

joinus@wellplayed.games

We look forward to hearing from you!

Apply now

If you are interested in applying for the role, please email us your CV.

We look forward to hearing from you!

Contract Position - 3D Artist

 Well Played Games is a small but experienced games development company based in Leamington Spa who develop a variety of video games across a range of platforms. Founded in 2017, we are looking for an experienced 3D artist to join our dynamic team.

The Role

The successful candidate will be an experienced modeller, able to efficiently create a wide range of environment assets. Level building, prop creation and lighting are key aspects of the role, so candidates must have mobile game development experience in these specific areas. You should be imaginative, self-sufficient and versatile, with a strong portfolio demonstrating your work. 

 

Key Skills and Experience

  • Skilled polygonal modeller with experience creating and integrating optimised mobile game assets
  • An eye for detail and polish, able to turn simple 2D concept designs into beautiful textured models
  • Long term vision and strong imagination, take a whole level from basic design idea to finished game asset
  • Self-organised, able to accurately estimate workload
  • Experience with Unity
  • Enjoys working in small, dynamic teams on established brand IP

 

You Should Have

  • A strong portfolio demonstrating a wide range of environmental assets
  • A self-sufficient, motivated, team player mentality
  • 2+ years game industry experience in a modelling role on mobile projects

 

Apply now

If you are interested in applying for the role, please email us your CV and portfolio.

We look forward to hearing from you!

Contract Position - UI / Marketing Artist

Well Played Games is a small but experienced games development company based in Leamington Spa who develop a variety of video games across a range of platforms. Founded in 2017, we are looking for a UI/Marketing artist to join our dynamic team.

The Role

The successful candidate will be a versatile UI artist, able to efficiently create mobile game interfaces. The role also requires strong 2D traditional art skills and experience creating marketing assets. A great eye for clean functionality and user-centric flow is a must, combined with a strong knowledge of current trends. An awareness of accessibility and consideration for all types of user. They should be imaginative, proactive and self-sufficient, with a strong portfolio demonstrating game relevant UI work. 

 

Key Skills and Experience

  • Strong Adobe XD, Photoshop, After Effects and Illustrator skills
  • Graphic design background including layout and typography to be used across multiple platforms
  • Experience creating dynamic promotional artwork
  • An eye for detail and polish, able to confidently take an idea from mockup to final functioning UI
  • Lucid chart experience for collaborative creation of user flows and wireframes
  • uGUI user, experienced preparing/implementing UI assets for Unity
  • Be able to prototype UI motion and interaction using After effects
  • Self-organised, able to accurately estimate workload, Jira knowledge a plus
  • Enjoys working in small, dynamic teams on established brand IP

 

You Should Have

  • A strong portfolio demonstrating a wide range of mobile game UI assets
  • A self-sufficient, motivated, team player mentality
  • 1+ years game industry experience in a UI role

 

 

Apply now

If you are interested in applying for the role, please email us your CV and portfolio.

We look forward to hearing from you!

Associate Product Manager

Well Played Games is a small but experienced games development company based in Leamington Spa, UK, who develop a variety of video games across a range of platforms.

The Role

Well Played Games are looking for an energetic and enthusiastic Associate Product Manager to work within their mobile free-to-play game development team. This person will be responsible for being the pragmatic data-minded voice of the product. This person should be detail orientated with a passion for maximising a products potential with a data-informed approach, and should demonstrate excellent communication skills.

Responsibilities

  • Work within a multi-disciplinary team to design, scope, and implement new features, with a focus on positively impacting metrics
  • Use data to identify areas where the product can be improved and communicate those effectively to the game team. Partner with Analysts to prioritise the questions that will be most impactful to the business
  • Own the product vision and business goals of the project, collaborate with the development team and key stakeholders to define the product roadmap, and work with the development team to deliver on that strategy
  • Cultivate an exceptional understanding of the mobile market and industry trends. Use these insights to develop a culture of best practices throughout the company
  • Promote a validated learning approach to development and apply the process to products at all stages of development
  • Champion the player experience at all stages of development

Requirements

  • 3+ years of game development experience
  • Self-sufficient and able to adopt a pragmatic mindset
  • Experience working on a live product
  • Strong analytical skills. Experience with Excel, SQL, and Python preferred
  • Excellent oral and written communication
  • Experience working on free-to-play games essential

 

Apply now

If you are interested in applying for the role, please email us your CV and portfolio.

We look forward to hearing from you!

Junior Games Analyst

Well Played Games is a small but experienced games development company based in Leamington Spa, UK, who develop a variety of video games across a range of platforms. 

The Role

Well Played Games are looking for an energetic and enthusiastic Junior Game Analyst to work within their mobile free-to-play development team. This person will be responsible for building, measuring and analysing data from a variety of games. This person should be detail orientated with a passion for data, visualisations, and should demonstrate excellent communication skills.

Responsibilities

  • Help the game team make data-informed decisions by providing insight into player behaviour through presentations, deep dives, and answering general queries
  • Partner with Product Managers to prioritise the most impactful questions for the business and use data to make recommendations for changes and improvements to the products 
  • Define the telemetry requirements of the project, in an ongoing capacity, and work with data engineers to ensure the accuracy and integrity of the data collected
  • Work closely with the product and the development teams to ensure data is fully understood by everyone. Champion a data-informed environment and help the team understand how data can be used to resolve the questions they might have
  • Develop new dashboards based on the evolving needs of the project, to track features and experiments, and iterate them with usability in mind
  • Design, execute and analyse experiments that help us better understand our player’s needs and wants to help us maximise the potential of the product

Requirements

  • A bachelor’s degree in mathematics, statistics, or a related field
  • Proficient in SQL, Tableau, Python, or R
  • Excellent oral and written communication
  • Ability to eloquently deliver unbiased and actionable data insights
  • Experience with common development tools such as Git and Unity an advantage
  • Experience playing or working on a free-to-play games an advantage

 

Apply now

If you are interested in applying for the role, please email us your CV and portfolio.

We look forward to hearing from you!

Senior Designer

Well Played Games is a small but experienced game development company based in Leamington Spa, developing a variety of F2P games across a range of platforms.

The Role

As a senior member of the studio design team, you will take ownership of the design of a product as a whole and proactively engage in improving design across the company.

You will apply your creative imagination and knowledge of the F2P games landscape to design high quality experiences, which are authentic to brand IP, for our target audiences. You will work closely with the whole development team to ensure designs fulfil product goals and are efficiently implemented.

Responsibilities

  • take ownership of the product, driving a joined-up feature set with the support of the design department, inviting others to discuss and contribute to your own design work
  • demonstrate exemplary standards in teamwork and documentation, in keeping with our design process, and encourage other members of the team to do the same
  • design with the extended life cycle of a live operating game in mind, working with analysts and audience data to steer the game’s creative direction
  • help other designers to grow in their roles and act as a mentor to them; invite feedback on your own work, to model good learning practices
  • concern yourself with all work going on around the company, driving efficiency, collaboration and quality, both in and beyond your discipline

Requirements

  • several years of relevant professional game design experience, spanning the lifecycle of multiple F2P games from inception to live ops
  • sound understanding, talent and enthusiasm for F2P monetisation models and the game systems that support them, including the latest innovations and trends
  • disciplined approach to design, with a focus on clear goals and documentation
  • experience designing for mobile devices and building content with a range of technical tools and game engines
  • highly developed professional and soft skills
  • strong technical skills: maths, spreadsheets, data, scripting

If you are interested in applying for the role, please email joinus@wellplayed.games, including:

  • your CV 
  • one chosen example of what you consider to be a good design document
  • any other examples demonstrating the breadth and quality of your work

 

Apply now

We look forward to hearing from you!

Experienced Designer

Well Played Games is a small but experienced game development company based in Leamington Spa, developing a variety of F2P games across a range of platforms.

The Role

As an experienced member of the studio design team, you will take ownership of the design of game features and proactively engage in improving the product as a whole.

You will apply your creative imagination and knowledge of the F2P games landscape to design high quality experiences, which are authentic to brand IP, for our target audiences. You will work closely with the whole development team to ensure designs fulfil product goals and are efficiently implemented.

Responsibilities

  • take ownership of game features, driving designs to implementation with the support of your lead and the wider design department, inviting others to discuss and contribute to your work
  • independently follow our design process and consistently meet the expected standard of teamwork and documentation
  • design with the product as a whole in mind, ensuring the development team is engaged in your work and shares your vision for the features
  • seek and be open to feedback from other designers and reflect on how to improve your work; share your learning with the team
  • concern yourself with all work being done on the project, both in and beyond your discipline, driving efficiency, collaboration and quality

Requirements

  • at least one year of relevant professional F2P game design experience, including at least one live game
  • sound understanding, talent and enthusiasm for F2P monetisation models and the game systems that support them, including the latest innovations and trends
  • disciplined approach to design, with a focus on clear goals and documentation
  • experience designing for mobile devices and building content with technical tools and game engines
  • excellent professional and soft skills
  • strong technical skills: maths, spreadsheets, data, scripting

If you are interested in applying for the role, please email joinus@wellplayed.games, including:

  • your CV 
  • one chosen example of what you consider to be a good design document
  • any other examples demonstrating the breadth and quality of your design work

We look forward to hearing from you!

Apply now

Junior Designer

Well Played Games is a small but experienced game development company based in Leamington Spa, developing a variety of F2P games across a range of platforms.

The Role

As a junior member of the studio design team, you will complete design tasks and proactively engage in improving the design of game features.

You will apply your creative imagination and knowledge of the F2P games landscape to design high quality experiences, which are authentic to brand IP, for our target audiences. You will work closely with the whole development team to ensure designs fulfil product goals and are efficiently implemented.

Responsibilities

  • take ownership of assigned design tasks, improving features with the support of your lead and the wider design department, inviting others to discuss and contribute to your work
  • with guidance from the team, learn to follow our design process and to meet the expected standard of teamwork and documentation
  • design with the feature goals in mind, ensuring the development team is engaged in your work and shares your vision for the features
  • seek and be open to feedback from other designers and reflect on how to improve your work; share your learning with the team
  • proactively seek ways to extend your contribution to the team, both in and beyond your discipline, driving efficiency, collaboration and quality

Requirements

  • good degree and A-level grades (or equivalent), preferably including maths related subjects
  • completed works demonstrating a commitment to making games
  • disciplined approach to design, with a focus on clear goals and documentation
  • excellent professional and soft skills
  • strong technical skills: maths, spreadsheets, data, scripting
  • sound understanding, talent and enthusiasm for F2P monetisation models and the game systems that support them, including the latest innovations and trends

If you are interested in applying for the role, please email joinus@wellplayed.games, including:

  • your CV
  • one chosen example of what you consider to be a good design document
  • completed works demonstrating a commitment to making games

We look forward to hearing from you!

Apply now

Contact us

Well Played Games Ltd

3rd Floor, Walton House
11-13 Parade
Leamington Spa
Warwickshire
CV32 4DG, United Kingdom